Sistem integrat de bibliotecă achiziţionat prin proiectul Parteneriat pentru modernizarea şi reorganizarea serviciilor bibliotecilor universitare
cofinanţat din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013
Biblioteca ASE

impact publicitar

Subiect tematic: impact publicitar
Vezi: impact of advertising
Vezi: impact publicitaire
Vezi şi: impact of advertising
Vezi şi: impact publicitaire
Lucrări: 1 lucrari in 4 publicatii in 2 limbi
Subiecte
protectia consumatorului ofre et demande market economy produse noi marchandisage calitatea produselor concurrence merchandising normes de qualite qualite du produit public relations agentie de turism industrie farmaceutica comportement du consommateur image piata bunuri si servicii Bibliografie fisa disciplina advertising quality standards managementul riscului mijloace audiovizuale industria serviciilor medicamente cu vanzare fara reteta media over-the-counter drug moyens audiovisuels enterprises marque commerciale distribution moyens de communication de masse manuale speech controle des prix cerere si oferta brand name launching of a product produse farmaceutice societate comparative advertising communication de masse promotion commerciale aspecte sociale communication protection du consommateur marca comerciala effets externes pricing servicii comerciale bunuri de consum new products controlul preturilor intreprinderi online courses hotels promovarea comertului sanatate promotion du commerce mass communication cursuri online produits pharmaceutiques preturi hoteluri health fixation du prix consumatori broker commercial enterprises economie de piata manuels vanzare la distanta mijloace de comunicare medicament en vente libre service industry supply and demand lancement d'un produit externalities trademarks advertising malpractice distributie carte straina entreprises commerciales vente a distance marque consumer goods publicitate comparativa industrie pharmaceutique pharmaceuticals turism prix studii de piata promovarea vanzarilor fixarea preturilor comportamentul consumatorului market studies standarde de calitate produits nouveaux falsa publicitate politique des prix commercialisation trade promotion difuzarea informatiei aspects sociaux gestion du risque politica preturilor mass media economie de marche en ligne cours mijloace de informare in masa business services impact of advertising impact publicitar tourisme aspecte psihologice audiovisual aids pharmaceutical industry diffusion de l'information entreprises consommateurs market cours polycopies manuals publicite abusive publicite comparative society services aux entreprises comunicare in masa marketing publicitate abuziva discours marques commerciales social aspects sales promotion consumer behaviour relations publiques prices developpement economique biens et services biens de consommation imagine publica aspects psychologiques lansarea unui produs impact publicitaire dezvoltare economica agence de tourisme distribution tourism intreprinderi comerciale price control distance selling publicite price policy travel agency droit a l'image consumers publicitate sante marche secteur tertiaire etudes de marche goods and services comercializarea marfurilor concurenta dreptul la imagine comunicare course papers consumer protection information dissemination trademark product quality relatii cu publicul psychological aspects economic development brand comercial right of personal portrayal competition risk management image de marque campanie de vanzari marci inregistrate discurs externalitati societe cursuri multigrafiate courtier moyens de communication
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